广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。营销离不开传播，传播是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。广告语的特点:简洁凝练、明白易懂、朗朗上口、新颖独特，富有情趣、主题突出……

1.Outside a muffler shop: "No appointment necessary, we hear you coming."

一家消声器店外："根本不用预约，我们听到你来了!"

2.Outside a hotel: "Help! We need inn-experienced people."

酒店门外："帮帮忙!我们缺少常住小酒馆的人。"

3.On a desk in a reception room: "We shoot every 3rd salesman, and the 2nd one just left."

接待室的桌上："三个一轮!我们要毫不留情地赶走第三个推销员!注：第二个刚刚离开。"

4.In a veterinarians waiting room: "Be back in 5 minutes, Sit! Stay!"

兽医的候诊内："稍候5分钟。趴下，别动!"

5.At the electric company: "We would be de-lighted if you send in your bill. However, if you don't you will be."

在电气公司："如果你送来钞票，我们会很高兴;如果你不送，就会被断电。"

6.On the door of a computer store: "Out for a quick byte."

电脑专卖店门上："出去找一个更快的字节。"

7.In a restaurant window: "Don't stand there and be hungry, come on in and get fed up."

餐馆橱窗："别饿着肚子傻呆在那儿，进来吧，吃顿饱饭!"

8.Inside a bowling alley: "Please be quiet, we need to hear a pin drop."

在保龄球馆："保持安静，我们需要倾听大头针落地。"