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发条鱼原创翻译

Mido calls this newer entrant into their Multifort watch collection the Mido Multifort Escape. Escape from what? I'm not sure. Perhaps Mido is trying to use this "artistically pre-aged" collection to suggest that its theme is an escape from the norm, or this is meant to be some manner of adventure or vacation watch... or better yet, we can simply ignore the name and focus on what is an increasingly positive trend for watches like this coming from the Swatch Group.

美度把这个全新产品并入舵手系列，并取名叫穿越者腕表。穿越什么？ 我也不知道。也许Mido试图用这个“富有艺术气息”的系列名字来暗示这一系列表款与常规的舵手系列腕表是不一样的，或许这是专为某种冒险或旅行打造的腕表......好吧，我们最好还是先不要探讨系列名称了，还是来关注这个斯沃琪集团旗下的腕表品牌又带来了什么惊喜的改变呢？

Perhaps no company is better suited to reeling in watch retail prices than the Swatch Group. With so much vertical integration at their disposal, and given the fact that they make their own movements (ETA), Swatch Group brands like Mido are doing the right thing when it comes to both pricing and design. Between brands like Mido, Hamilton, Certina, Rado, Tissot, and Longines, the Swatch Group has been able to make relatively exciting mechanical men's watches for under $1,000. It once used to be that the sub $1,000 price was the "street price" (a discount from retail), but as brands work to narrow retail and street price discrepancies, we are seeing a lot more realistic (for our market) retail pricing.

也许没有一家公司比斯沃琪集团更适合卷入手表零售价格。 由于有了这么多的垂直整合，并且考虑到他们自产机芯（ETA），所以像Mido这样的斯沃琪旗下品牌在定价和设计方面都做得很出色。 在美度，汉米尔顿，雪铁纳，雷达，天梭和浪琴等品牌之间，斯沃琪集团已经能够制造出价格低于1000美元的相对令人兴奋的机械男表。 在过去，1,000美元以下的价格是“场外价格”（打折价），但随着品牌努力缩小零售价和场外价格的差异，我们看到越来越多符合实际的（对于我们的市场来说）零售定价。